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Engaging customers in their native language.....

25/9/2019

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I recently read an interesting blog about the wisdom in ensuring company's give a good customer experience by engaging their customers in their native language. English may be the top spoken language in Australia but our multicultural society may benefit from company's assisting them to fit into our country through ensuring that they can successfully communicate with us.
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Languages that are popular in Australia are Mandarin Chinese, Arabic, Vietnamese, Greek and Italian. Businesses providing native language speakers can expect to achieve a higher percentage of business from those foreign language speakers and can bring other overall benefits such as.
  1. Better brand perception, helping deliver your business' messaging, advertising and value more effectively;
  2. Better growth opportunities by expanding customer base to new communities and demographics;
  3. Providing better customer service
Business is all about the customer experience, and customers feel more respected and will react positively when communicating in their native dialect.
Michele Colledge
CEO, VLLC Aust 


Ref: https://www.telecompetitor.com/a-good-customer-experience-includes-engaging-customers-in-their-native-language/
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Language improves your employability.....

10/9/2019

2 Comments

 
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Being bilingual has become a necessity for the ambitious to succeed in the booming tourism and hospitality industries. However, the big trend is for senior executives to learn the languages of their customer countries. University graduates in science, engineering, marketing, law, medicine and business are fast tracking new language skills as a valuable post graduate investment as Australia looks offshore for prosperity in the 21st century

The big bonus for Australians is that they can learn a language more quickly and easily than their competitors thanks to the accelerated language learning method of Vocational Language Learning Centre (VLLC). Many businesses have had their staff learn Mandarin, Japanese and Indonesian to ease their way into new market territories. Many of these businesses have won tenders for work within these countries purely because they bothered to learn the language and culture of their target country.
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Spanish and Arabic are also popular choices and seen as great skills for the future. VLLC teaches 12 languages and culture from Certificate II in Applied Language to Certificates in Social, Intermediate and Vocational Proficiency.

Our courses are designed on an individual basis so that you don't have to wait for the class to catch up, or travel to classes at particular times. VLLC has online options which allow you to learn your language in the comfort of your own home or office 24/7. This is ideal for those busy executives who are required to travel for their job.

​Contact VLLC to get some more information and start gaining the employability skill advantage through learning another language.  
Michele Colledge, CEO VLLC Aust
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Business in Russia is not all 007....

3/9/2019

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For decades the world only ever saw Russia and the USSR through the eyes of Bond, James Bond and everything was secretive, under the table and monitored by KGB spies only to be blown up and destroyed at the end.  Thankfully,  Ian Fleming’s James Bond is pure fiction and the books and the movies are not at all like Russia today, in fact, Russia today, is perhaps one of the easiest places to do business, and when done right, can be extremely good business.

There is just a little etiquette to follow if you want to succeed in business in Russia and there are really only 5 things to remember to get things right. Each of these can be improved upon by having a grasp of the Russian Language that goes is beyond “Dasvidaniya”.​
Learn Russian Online
Russians are proud of their country, and everyone you come across will ask you about Russian and there is only one right answer and that is that you Love Russia. Being able to say why you love Russia and expand upon “Ya loolyou Rossiyu”,  will serve you in good stead. Not only do the Russians love their country, but they are also proud of their language, both spoken and written. It is a simple and common courtesy to have any documentation you might have, produced in English (or your native language) and in Russian.  Again, having a grasp of Russian could even give you the ability to discuss the documents and be the difference between sealing a deal, or not.
​
Speak Russian Business
It is rather unique to Russian society that men are addressed by their name, and the name of their father. There is a certain pride in this, and this minor heads up is what could win you any deal,  first meetings are always utilising the fairly formal name, and father’s name, until things get a little relaxed. Again, being able to speak Russian will help you considerably here, with pronunciation, and of course making conversation, even asking about the man’s father.
​
In Russia, being just on time as James Bond always is, sometimes is not enough. On time is late by Russian standards and being early is considered being on time. As a foreigner, when your Russian client arrives late, you must not get frustrated. It is a strange way of working, but somewhere in the psyche there is some sense. Arrive early, it will leave you more relaxed, and of course, if you speak even some small talk in Russian, may even open the chance of increased opportunity.

​It is also good to l
ook like a million dollars.
Since the fall of communism, status is a big part of Russian society, it is not necessarily about a persons' ego but more just looking the part.  Sloppy dressing is considered close to an insult, but a smart suit, with a crisp short and stylish tie that reflect in well-polished shoes, will give you the edge and show you mean business. And then, when least expected, you open your mouth and speak Russian, you really cannot lose!
​

Doing business in Russia is not difficult and it is made easier when you speak the language!
​
Learn Russian today in Melbourne, Adelaide and Online!
​

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