Italian Business Etiquette for that all important meeting..

Every country has its 'do’s', 'don'ts' and 'what on earth is that for’s' when it comes to business. Italy is no different and understanding basic Italian Business Etiquette, with a knowledge of the Italian language, can make life easier. Business success in any country is often only a signature away from understanding or appreciating some of the basics. Here is a little insight into some Italian Business Etiquette

Setting up a business meeting. Getting a meeting is one thing, making it count it  is another altogether. With many Italian companies, especially ones you are new to, it is mandatory to make an appointment about 3 weeks in advance. This appointment should preferably be in Italian verbally, to ascertain the best time to meet, and in written Italian to confirm. Speaking Italian is vital and it makes learning Italian something any serious businessperson should really consider.

Pre-Meeting. Planning is essential and ensuring you have copies of all relevant documentation and presentations in both Italian and your language. This ensures all parties understand what is being presented and that there is no misinterpretation.

The meeting. Italians are very vocal, and interruptions to someone speaking are normal. Do not be surprised to find the entire room speaking at the same time. Understanding Italian will allow you to not only understand the multiple conversations, but also take control or make reference. Use last names and title until you are formally introduced and requested to speak on first name terms. Married women in business in Italy generally work with their maiden name.

Post meeting. Do not expect an answer to anything in your first meeting. Meetings are considered a discussion forum in Italy, and not so much a decision making moment. Italians take their time to come to a decision; with you being able to speak Italian, the chances of you getting business over someone who cannot are more favourable.

Read the cards. No, this is not some sort of psychic trick to get business but a sign of respect. Business cards are exchanged in most formal meetings and it is polite to take a moment, read the card and make eye contact with the person you received a card from.  This simple gesture can set a positive tone for the meeting ahead. Another simple piece of advice is to have business cards translated into Italian.

Dress for success. Italy is a country where fashion, style and looking smart mean a lot. Make the effort to polish your shoes, press your shirt and if you don’t buy a new suit, at the very least ,have it dry cleaned. A formal and smart look makes a massive first impression for first meetings, and it will show you have made an effort and shows respect.
 
Doing business in Italy is about taking things slow, doing things with intent, and looking smart. As with most countries, politeness goes a long way. Above all, speaking Italian makes a favourable and lasting impression, and is one of the best ways to secure business in Italy.