Engaging customers in their native language.....

I recently read an interesting blog about the wisdom in ensuring company's give a good customer experience by engaging their customers in their native language. English may be the top spoken language in Australia but our multicultural society may benefit from company's assisting them to fit into our country through ensuring that they can successfully communicate with us.

Languages that are popular in Australia are Mandarin Chinese, Arabic, Vietnamese, Greek and Italian. Businesses providing native language speakers can expect to achieve a higher percentage of business from those foreign language speakers and can bring other overall benefits such as.

1. Better brand perception, helping deliver your business' messaging, advertising and value more effectively;
2. Better growth opportunities by expanding customer base to new communities and demographics;
3. Providing better customer service

Business is all about the customer experience, and customers feel more respected and will react positively when communicating in their native dialect.
Michele Colledge
CEO, VLLC Aust 

Ref: https://www.telecompetitor.com/a-good-customer-experience-includes-engaging-customers-in-their-native-language/