I recently read an interesting blog about the wisdom in ensuring company's give a good customer experience by engaging their customers in their native language. English may be the top spoken language in Australia but our multicultural society may benefit from company's assisting them to fit into our country through ensuring that they can successfully communicate with us.
Languages that are popular in Australia are Mandarin Chinese, Arabic, Vietnamese, Greek and Italian. Businesses providing native language speakers can expect to achieve a higher percentage of business from those foreign language speakers and can bring other overall benefits such as.
Michele Colledge
CEO, VLLC Aust
Ref: https://www.telecompetitor.com/a-good-customer-experience-includes-engaging-customers-in-their-native-language/
- Better brand perception, helping deliver your business' messaging, advertising and value more effectively;
- Better growth opportunities by expanding customer base to new communities and demographics;
- Providing better customer service
Michele Colledge
CEO, VLLC Aust
Ref: https://www.telecompetitor.com/a-good-customer-experience-includes-engaging-customers-in-their-native-language/